TICONDEROGA — Two Ticonderoga entrepreneurs are going live with a smartphone app that finds people companions for public events like concerts and ball games.
The designers of GameDate are Brian Little and Adam Porter, who say they are just days away from launching the nationwide dating application for Apple iOS and Google Android devices.
“Essentially, GameDate is an app a user can download to find a date for an event,” Little said.
“With the emergence of dating apps like Zoosk and Tinder, the dating market for social-media and mobile (devices) is a multi-billion-dollar market.”
Porter said they’ve put a lot of work into the app.
“We hope people show us some love and like our app,” Porter said.
Little said they sought investors and hired software programmers to get GameDate off the ground.
“Adam and I have partnered up with Majestyk Apps out of Manhattan to develop the app, and we’ve also partnered up with SeatGeek, which is the fastest-growing ticket-exchange network in the world.”
Their initial investor was Jason Boutelle of Ticonderoga, and many more followed, Little said.
‘APP DIDN’T EXIST’
He said the idea for the app came to him when a friend backed out of going to an NBA basketball game for which he had bought tickets.
“I had two tickets to the New Jersey Nets in November, and I had nobody to go to the game with,” Little said.
“I thought for sure there would be a company that would do something like this, bring people together. It didn’t exist, so we created it.”
He also ended up finding someone to go to the game with him, he said.
What Little and Porter hope GameDate will tap into is both the $3.8 billion spent each year in event ticket sales and the $2 billion online-dating industry, Little said.
“It will encompass everything in the country. There are little concerts in Burlington you can find dates to (with the app).
“Imagine the market we will capture.”
CHARGE PER CLICK
The app, while free to download, will generate revenue from clicking on links to sponsored events, Little said.
“That is a big revenue stream. If the user clicks on an event, we can charge on a click, 20 to 30 cents a click.”
The tickets are purchased through their agreement with SeatGeek, Little said.
“It’s a very simple process, and from a business standpoint, we will be selling ad space to sports teams and live venues and working on a revenue-share agreement with SeatGeek, making a percentage of ticket sales.
“So there will be multiple streams of revenue being generated.”
Once the program launches on app stores, downloads should ramp up, he said.
“Everybody is interested,” Little said. “We were turning down investors, so many people want to put their hands in the pot.”
After downloading the app, users will validate their accounts with Facebook and allow it to use their locations.
“Once you log in, it automatically populates a geographic-based events portal, every event within 50 miles of you,” Little explained. “You can choose an event to get to the dating portal.
“There are two tabs: sports and live events.”
TI SCHOOL COLORS
Users can set how many miles away they’ll accept for an event, so performances at Saratoga Performing Arts Center or the Times-Union Arena in Albany are possible dates.
The dating app Tinder shows people in the same geographic area as the user, and this is sort of Tinder with a purpose, Little said.
“You both know exactly what you’ll be doing on your first date. You choose the event, we shop you profiles based on the demographics you choose. You can invite as many people as you want. They will all get a text message.
“You can interact with them through the app; you can chose the one you want to go with. Then you can click on ‘purchase ticket.’”
It cost about $50,000 to develop GameDate, Little said.
“Because we’re from Ticonderoga, we chose to design the app with our hometown (Ticonderoga Central School) colors of purple and white,” Little said.
He said they wanted to do something with the app to give it a little piece of home.
“We’re a couple of idiots that will give it a shot,” Little joked.
“It’s pretty exciting. It’s exciting for us and our town.”
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