Business Profiles

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Dena Archer, owner of Archer Bodyworks located at 22 Oak St. in downtown Plattsburgh, is celebrating her 10-year anniversary. The spa offers a wide range of massage therapy, spa treatments, detoxifying treatments, Sanitas peels, facials and more. (Gabe Dickens/P-R Photo)

Archer Bodyworks marks 10 years downtown


PLATTSBURGH — Archer Bodyworks is marking its 10th anniversary in downtown Plattsburgh. 

Spa owner Dena Archer said that after working in several different parts of the country, she performed her first massage in downtown Plattsburgh on March 15. 

“It went by fast,” she said of her time in Plattsburgh, which included seven-plus years at her spa on Durkee Street and the last almost three years at 22 Oak St., right across from the City Library.


The spa features hardwood floors and walls painted in soothing pastel colors. The reception/waiting room is bright with a wall of windows facing Oak Street.

Services include a wide range of massage therapy, spa treatments, detoxifying treatments, Sanitas peels, facials, waxing, an infrared sauna and synergy cellulite treatment.

Recent renovations allowed Archer to add a fourth treatment room, which allowed her to add ashiatsu oriental bar therapy. It is a method where the feet are used to provide the massage, with the therapist using bars or other means to support their weight.

“It is the deepest, most luxurious massage on the planet,” Archer said, adding it allows her to exert more pressure and target a larger area than if she used her hands. 

The room is also used for couples massages, which have become increasingly popular. Each couples massage includes a complimentary glass of champagne and truffles.

“It can be a very bonding experience,” she said. “People call and ask for that service all the time.”

Archer also studied for three years at the Barbara Brennan School of Healing after clients requested her to offer healing through the body’s energy field.

After she returned to Plattsburgh, Archer worked alone for several years.

The move to Oak Street has allowed her to bring four other people on board — Licensed Massage Therapists Lisa Collin and Regina Panetti, Licensed Esthetician Rachel Davison and Spa Coordinator Michaelene LaBombard.

Davison recently was certified to provide hot- and cold-stone facials. Archer said that treatment is used to tighten and tone the skin and increase circulation.


Several lines of spa products are available for retail sale. That includes the Sanitas skin care line, Biotone massage cream, Advanced Mineral make-up and RevitaLash eyelash conditioner.

Archer said one thing that makes Archer Bodyworks unique in the Plattsburgh area is that while a number of medical offices and salons offer spa services, it is one of the few spa-only businesses.

She grew up in the hamlet of AuSable Chasm and received a Bachelor of Science Degree in Human Services from SUNY Plattsburgh. She said her best friend, who planned to be a chiropractor, suggested she go to massage school so they could possibly go into business together.

A career as a licensed massage therapist apparently was her destiny, as she found a school, place to live and job while she was in Florida with friends. She initially thought she would provide massage therapy part-time as she pursued an MBA.

“I never thought 20 years later I would love it this much,” Archer said.

She worked in Palm Beach, Fla., for eight winters, then spent three years in New York City. While she enjoyed the anonymity and cultural diversity of the Big Apple, she returned to Plattsburgh when it became time to raise a family.

“This is a great place to raise children,” Archer said.

She is committed to downtown Plattsburgh. She has fond memories of the vibrant atmosphere from her childhood when her father, Lloyd Archer, owned QuickCast Ltd. near G&G Tire’s present location.

Archer said she really enjoys the sense of community that is still present, as well as the ability to walk to her bank and several restaurants.

Archer Bodyworks is open by appointment from 9 a.m. to 7 p.m. Monday through Thursday, 9 a.m. to 6 p.m. on Friday and 9 a.m. to 5 p.m. on Saturday. Payment is by cash, check, MasterCard, Visa or Discover, and gift certificates are available.


Birthday, bridal and ladies night packages are available. Archer said birthday packages include $10 off any hour-long treatment.

“In this business, it’s all about making people feel specials and the little details,” she said.

Massage therapy is the fastest natural way to relieve stress and reduce the stress hormone cortisol, Archer said.

“That is why I still love what I do,” she said. When people get up off that table, they just look refreshed, softened and happy.”

For more information, visit or call 562-3322.

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